Monday, May 7, 2007

Standpoint/Muted Theories

In the TV show, What about Brian, it deals with a group of friends that are in their 30s. Brian and his friend, Dave, both work at the same company. However, this season, a new woman came onto the show, as CEO of the company where Brian and Dave work. Now when applying a theory to her position, how she’s treated, and how she interacts with her employees, both the standpoint and muted-group theories are reflected. The standpoint and muted-group theories have a focus on inequality in society.

The standpoint theory notes specific differences in communication between men and women. In turn, because of those differences, cultural expectations are created. Women in this culture are seen as weak and not capable of power, or leading others. In What about Brian, it is apparent the men have a problem with her being over them. The guys will trash her office, leave her sexual notes, and stare at her as she walks down the hallways. There is no respect shown for her, or her position at that company. The men obviously come from a different standpoint than the women in that office, because none of the women take part in any of those actions.

When comparing those actions to the muted-group theory, she is seen as a part of a powerless group, women. Women are not heard in society, and her perspectives are different than those men who work under her. When she does show her power, and takes command of a project, she is seen as stuck-up. This is exactly what the muted-group theory supports, because she is proving she can be powerful in business, she is seen as a snob. Brian and Dave even show shock sometimes, when she makes them feel inferior or not good enough for a job, just because she’s a woman.

Tuesday, May 1, 2007

Genderlect Styles

When thinking about the cultural differences between men and women, the movie, You’ve Got Mail, came to mind. The movie came out in 1998, but it left an impact because it was revolutionary in that it portrayed an online romance. It was a classic because it’s your typical love story, with miscommunication between a man and a woman. Below is an excerpt IM conversation between NY152 (Tom Hanks) and SHOPGIRL (Meg Ryan) from the movie.

NY152: Had a feeling you’d be online. I can give you advice now.
SHOPGIRL: I don’t think you can help.
NY152: Is it about love?
SHOPGIRL: My business is in trouble.
NY152: I’m a brilliant business man; it’s what I do best! What’s your business?
SHOPGIRL: No specifics, remember?
NY152: Minus specifics, it’s hard to help. Except to say, go to the mattresses.
SHOPGIRL: What?
NY152: It’s from the Godfather; it means you have to go to war.
SHOPGIRL: What is it with men and the Godfather?
NY152: The Godfather is the I Ching. The Godfather is the sum of all wisdom. The Godfather is the answer to any question. What should I pack for my summer vacation? “Leave the gun, take the cannoli”
What day if the week is it? “Maunday, Tuesday, Thursday, Wednesday”
The answer to your question is “Go to the mattresses”
You’re at war “It’s not personal, it’s business. It’s not personal, it’s business.”
Recite that to yourself every time you feel you’re losing your nerve. And I know you worry about being brave, this is your chance. Fight! Fight to the death.

In that conversation, it couldn’t be clearer when Shopgirl asks, “What is it with men and the Godfather?” I know I asked myself that same question. Men worship the Godfather, women haven’t even seen it. It could be because, as the Genderlect theory points out, conversations between men and women reflect male domination. Also as pointed out in the theory, men’s communication needs to reflect status, whereas women seek connection. The Godfather is a movie all about male dominance and status. Even though it deals with the mafia, men have always been fascinated with “leaders of the pack”; it just enforces this reality of men being in control.

When NY152 applies the Godfather to Shopgirl’s issue, she doesn’t find help. She does not receive the connection, nor understand where he is coming from. I’m sure she would hope for a response similar to, “I’m sure business will pick up, you are capable of handling it if you’ve gotten this far.”
Women are more likely to ask questions, and expect to receive a valuable answer. NY152 responded the way the theory predicts, they tell stories, are concerned with status, and portray male dominance.
Even the one of last lines of their conversation, “It’s not personal, it’s business”, is Donald Trump’s tag line for his TV show, the Apprentice.
This just reinforces the theory, men seeking status and control.

Monday, April 30, 2007

Face-Negotiation theory

I couldn’t think of a huge conflict that I or anyone I know has been in recently, but I did think of a small scale example that took place at dinner the other night. I was describing a situation to my dad about how my boss just hired someone else to help out with receptionist work at the desk. I explained why she wanted more hours, and that since she already knew people that worked in the salon, it would be beneficial. Well as he was talking to me and asking questions, he said, “So she’s going to be a hairdresser?”
I said, “No, she’s going to be a receptionist.”
Then he used face-assertion by claiming that’s what he had just said. According to the chapter, face assertion is used to protect the need for inclusion. He demanded that he knew he said receptionist. I said no, you didn’t say receptionist, you said hairdresser, twice. He wanted to be part of the conversation and understand what I was saying; he wanted to be included in the dinner conversation.
He kept arguing because he wanted to save face, and not admit he was wrong, or had made a mistake. So instead of letting it go, he wanted to avoid being embarrassed by trying to convince me he was right and he did indeed say receptionist.

By the way, I dropped it and let him have his glory, so in my case I gave-face because I knew my dad’s need for inclusion.

Anxiety/Uncertainty Management theory

In 2003, I went down to Orlando FL and worked as an intern for Walt Disney World for 6months. During that time, I met people from all over the world, and formed a lot of friendships. One friendship turned into a relationship, and can be applied to a few of the axioms discussed in this theory.

Every relationship starts with attraction. Usually initial attraction is formed from perceived similarities we form about someone. (Ex. I like American Eagle, and he’s wearing American Eagle). Axiom 17 supports that if there is an increase in perceived similarities between ourselves and a stranger, our anxiety will decrease and we will be more willing to have a conversation.

Axiom 27 states an increase in attraction to strangers will decrease our anxiety and increase confidence in predicting their behavior. I couldn’t agree more with this statement, if you feel confident in how you feel for someone, you’ll feel confident to predict their reaction to those feelings. This was the case with David and I, since we were so attracted to each other, we weren’t as anxious or uncertain.

Obviously the more you get to know someone, the more you find out about their interests and what you have in common. David and I love Italian food, like the same music and developed a lot of mutual friends. Since we had so many similarities, we became even more interested in each other. Axiom 20 clearly says an increase in perceived similarity will decrease anxiety and increase the ability to predict behavior, reducing uncertainty. We had no problems finding things to do, figuring out who to hang out with, or what to talk about.

Of course all good things have to come to an end. I was moving back to Ohio and David was still in Orlando for 2 more months before heading off to New York. When we left Orlando, so did all of our similarities. We had no mutual friends to hang out with, and no common places to meet. Yet when we did have that relationship, the anxiety/uncertainty management theory proves valid in my experience.

Tuesday, April 24, 2007

Spiral of Silence

After the horrific tragedy that took place at Virginia Tech just about a week ago, major controversy was brewing. NBC showed viewers pictures, letters, and videos of the shooter responsible for the greatest mass shooting in U.S history. A lot of people started to complain and a few of the parents who lost a loved one in the tragedy refused to hold an interview w/NBC. My initial reaction to all of this outrage was shock. I thought how could anyone not want to see what horrible person he was? What better closure for the students then to have a face to put with the action that has caused so many people pain?
But as the spiral of silence conveys, people feel pressured to conceal their views when they think they’re in the minority. I did just that.

The theory also says that TV accelerates the spiral of silence, which, in this case it did. The more outrage that people expressed on the showing of the videos, the more outnumbered I felt. The more I started to wonder…maybe I’m wrong? Maybe showing this video is humiliating for people, and NBC shouldn’t be showing it….
I know I was not the only person in America who didn’t think it was wrong. Yet all I saw in the media was the opposing opinion of mine, that it is horrible.

I feel this theory is very applicable to life in general. No one likes to be alone, and no one likes to be looked at as “different.” The more you hear blue is everyone’s favorite color, the more you start to wonder if maybe it’s really your favorite color too. It all sounds silly, but it is pretty true. In my case with these videos, I truly felt almost disgusted with myself for not thinking it was wrong to show the videos. My opinion started to sway the more interviews w/students I saw saying how the media needs to stop focusing on the killer, and focus on the lives lost. I found myself nodding. Yet, then, one student said, “If you don’t want to see the videos, don’t turn on the TV. No one is making you watch them.” I nodded again, and was glad that he reassured my initial opinion. The fear of isolation kept me quiet, and the media definitely pushed the majority opinion. This theory is very accurate in my opinion.

Friday, April 20, 2007

Agenda-Setting Theory

The movie Anchorman points a finger and laughs at how influenced people can be by what they watch on TV. One of the quotes in the movie proclaims, "If Ron Burgundy says it...it's the truth!" The movie reflects the culture of America in the 1970's. Action news was just becoming big in this time, so what the news anchors would say, people would believe.

According to the theory of agenda-setting, the media tells people what to think about and how to think about it. In the movie, although humorous, this is exactly what the various news stations in the movie did. There was a competition for the highest ratings, leading to competition to having the best stories. The news stations would elaborate a little, and stories would be evaluated as to whether or not to be shown. They were in control of what was seen, and how it was reported upon. It seemed like every story they reported on would start with the graphic of "breaking news." This supports the media agenda by trying to show the public what is important.

News reporters had reputations back then also. The news was personal, people knew who you were if you were a reporter. It was almost this celebrity status, and that was clearly shown in the movie. This gives a backbone to how people were influenced, because they would watch the people they liked and wanted to watch. So if Ron were to say something, they listened, believed it, and almost in a sense, worshiped his words. The movie shows people just staring at their tv screens taking in each and every word. This point is even more prominent when one of Ron's co-workers messes up the teleprompter and makes him say the f-word. Ron doesn't realize he says that, and once the segment is over, all chaos breaks loose. Ron gets hate mail from fans, he gets fired from the station, and people throw trash in his face. That was the impact a news reporter had on the public. Regardless of a comedy movie or not, there is an underlying truth to how our culture was and still is in the face of media. And shows just how manipulative to a point the media really can be.

Cultivation Theory

If I were to use my parents as research and study their tv habits, my findings would correlate quite well with the Cultivation Theory. I would rate them as heavy tv viewers, but not extreme. The reason I am using them as an example is they tend to watch shows that they can identify with. This theory claims you identify with the enviornment you're watching, and I think that is comforting to people. In particular they like to watch a lot of sitcoms, usually dealing with the husband/wife scenerio. They also watch shows more geared to their generation without noticing...like dancing w/the stars, tv land, and seinfield.

My mom is more affected by the media than my dad. She constantly worries that something bad is going to happen to me when I go out, and hates if I drive somewhere far by myself. She lets the news pour fear into her, and that is what the theory says- heavy tv viewers accept the reality portrayed on TV. I haven't decided if it is good or bad, I know it is important to know what goes on in the world, but it's not good to be paranoid.

Overall, I really don't agree or disagree with this theory. It makes valid points, yet, as the critique points out, it's hard to measure. People have different experiences, cognitive abilities, there are all sorts of things that can influence perception. We don't all watch TV the same way, and we don't all react to it the same way either.